Yes I know its June and we are halfway through the year but what the hell it is never too late to update this information, so here goes… With so many tools websites and how to guides knowing where to find the best expired domains before they are gone can get confusing. As the market place has opened up, the phrase the “early worm get the worm” really can apply when buying expired domains. As we all know finding a good expired domain name will most certainly get you ahead of the game in regards to ranking higher in search engines and overall appeal in marketability.
Google Pagerank not so much anymore…
For so long the go to crutch to measure the quality of a domain was Google Page Rank and yes many tools including www.expired-domains.co still show the actual Page Rank for domains. But since the Pagerank algorithm has not been updated in well over a year, and Google stopped updating the toolbar and focused on other things, like the continuous running of the Penguin and Panda algorithms, its relevancy in finding expired domains has decreased significantly.
Higher MOZ domain authority
The Moz authority is the best alternative to the Google page rank. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. This metric is calculated by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score.
To determine Domain Authority, machine learning techniques are employed against Google’s algorithm to best model how search engine results are generated. Over 40 signals are included in this calculation. This means your website’s Domain Authority score will often fluctuate. For this reason, it’s best to use Domain Authority as a competitive metric against other sites as opposed to a historic measure of your internal SEO efforts. Domain Authority is scored on a 100-point, logarithmic scale. Thus, it’s easier to grow your score from 20 to 30 than it would be to grow from 70 to 80.
Whereas Domain Authority measures the predictive ranking strength of entire domains or subdomains, Page Authority measures the strength of individual page. The same is true for metrics such as MozRank and MozTrust.
The domain age
It’s not a secret that Google and Bing prefer established websites with old domain names. But, that’s not a rule that you should follow all the time. But, when you do, things will be better for you, and you will get better ranking than you expected. It’s better to choose a domain that has, at least, 3 years of age.
If you can find one from the 90’s, that will be great if it’s really good and trusted. But make sure to verify its history.
Backlinks from unique IP
The total number of links that points to any domain is not important if they are from one or a few IP addresses. That’s a signal of spam, so, make sure to compare the total number of links to the number of referring domains, and their unique IP addresses.
For example, if a domain has thousands of links, but, from one or two IP addresses, then, stay away from it. On the other side, when you find a domain with hundreds of links from hundreds of domains and IP addresses, that’s a signal of quality, and you can proceed to the next step.
Links from Edu and Gov sites
The educational and governmental backlinks add real value to any domain. That’s why people are doing their best to find these domains.
You can find a domain if you spend some time every day. There are thousands of domains that are expiring every hour, with good links from universities and official websites.
That gives a boost to your SERP ranking, and you shouldn’t forget that. At the same time, verify that theses links come from the right places and not just spam comments.
Verify the referred pages of those links and see if they’re coming from the content, or all of them are just comments. That can help to compare two domains with these links.
Alexa Rank losing credibility
Again as with Google Pagerank lots of people search for sites with good Alexa rank when looking to buy expired domains. In the past this worked as an excellent tool to compare website traffic and keywords, but with more and more inconsistencies popping up regarding referring keywords being incorrect, and traffic sources being wrong, the weight the Alexa Rank once carried with Expired domains has also decreased.
The Google index
This is a confusing thing to understand. If there are no indexed pages for any domain, that doesn’t mean it’s penalized, but, that’s only valid if the domain is offline for days, or weeks, at least. If you find a domain without indexed pages, verify that it’s online for weeks or months.
Google removes the indexed page if it found that site dead. But also, if the domain is offline since a few hours or from the last day, and you find nothing as indexed pages, then, stay away and be sure that it’s penalized by Google.
To find the number of indexed pages in Google, use this example and type it in the search box.
There are a couple of sites, where you can find the domain trust, Majestic is a good tool to use. There is no exact number to use, but it’s recommended that the domain trust should be 15 at least, with the same value for the citation flow.
The tool gives a clear idea about the number of links, and how they’re distributed across the web.
The Open Site Explorer and Ahrefs are other good tools to use. Just enter the domain name and find their backlinks and what anchor text they have. That gives a clear idea about the domain.
Please make sure to verify that the anchor texts are related, and not spam like ”pharmacy” words and so on.
Last but NOT least where to find expired domains
www.expired-domains.co of course, with over 40 million expired domains in our database, a search engine which is not only completely free to use but based on uptodate ecommerece technology giving the end user a seamless and intuitive experience making it easy to find the domains of your choice.