Well maybe love is a kinda strong word but like a lot a lot a lot has a nice ring to it..! So yes I think its time to shout it out with Valentine’s Day just around the corner – Google rather likes me these days. It really does appear that in the case of our website expired domains the update to the Penguin algorithm is living up to what they claimed they envisioned it to be – returning highly relevant content directly linked to specific search terms and key words. For so long as my website languished on the depths of pages 5 and 6 in search results for my number one target key word, and I looked at the websites ranking higher than me, I was so frustrated with the old content and outdated blogs that were outperforming my website on a daily basis. How much more relevant could my website be to the key word “expired domains” for goodness sake that is all my business does is provide updated lists daily of expired, expiring, deleted domains, my content was being refreshed constantly with up to 100,000 domains being added on a daily basis yet a blog written 5 years ago (so the information was wrong now anyway) about how to find expired domains constantly out ranked me.

So many months, many blogs, some social media interactions and Penguin 3.0 later, I can happily report I am ranking pretty well against my target keywords and those outdated blogs are picking up the search crumbs many pages behind me now, so do I give myself a huge pat on the back and say it was all me? Well as much as I would love to looking at how relevant ALL the websites are now on Page 1 for my top keyword I have a pretty big hunch that those birds and bears at Google have had a lot to with my change of fortunes..

Its not SEO anymore its ABC..

Over recent years the frustrations with Google’s contstant tinkering and additions of new algorithms has had people up in arms all over the world, that sinking feeling of having the rug pulled out from under you, flying high at the top of search results only to wake up one morning to an update to Panda or Penguin and to find your once successful online business languishing on the dark pages of 4,5,6…..Times have changed though and we the consumer and the online business owner are now reaping the rewards of Google’s constant updates, their fine tuning of the Penguin algorithm and the clever and much needed addition of Hummingbird has enabled their slogan of “Content is King” to really start ringing true, no longer is it a David versus Goliath situation, small online business’s with strong content are now competing on a more level playing field against the bigger business’s who have large SEO budgets and funds to buy backlinks. SEO really has got much simpler, stay focused on your business, build a product your customers will want and need to use and the traffic will find its way to you. Is that what Google had in mind all along?

Let me know your experiences with Google recently would love to hear your thoughts.

Last but not least as always we have some awesome domains expiring on the site today – go take a peek before you go expired domains.